NOTICE OF NONDISCRIMINATION

Effective Date: 03-11-2025

Our Commitment

At Devi Prime Care, we believe every individual deserves to be treated with dignity, respect, and fairness. We are committed to maintaining an environment — both online and offline — that is free from discrimination, harassment, and retaliation. This Notice of Nondiscrimination (“Notice”) explains our policy, your rights, and our responsibilities under applicable laws.

We strictly prohibit discrimination on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, age, national origin, ethnicity, ancestry, marital or parental status, disability, medical condition, genetic information, socioeconomic status, or any other status protected by applicable law.

This policy applies to all employment practices, patient interactions, website users, program participants, contractors, vendors, and any individuals or entities engaging with Devi Prime Care.

Scope and Application

This Notice applies to:

  • All services provided through www.deviprimecare.com (“Website”) and all associated mobile or online platforms operated by Devi Prime Care.
  • All physical or virtual spaces under Devi Prime Care’s control (e.g., clinics, offices, tele-consultation portals, digital forms, contact channels).
  • All employees, healthcare professionals, agents, volunteers, interns, contractors, and vendors acting on our behalf.
  • All patients, clients, customers, and members of the public who interact with Devi Prime Care.

This Notice supplements, but does not replace, our Privacy Statement, Terms of Use, and any other relevant policy documents available on our Website.

Legal Framework and Compliance

Devi Prime Care’s nondiscrimination practices are guided by:

  • Constitution of India, Articles 14-16 – ensuring equality before law and prohibiting discrimination.
  • Rights of Persons with Disabilities Act 2016 (India) – protecting individuals with disabilities and mandating reasonable accommodation.
  • Information Technology Act 2000 and IT Rules 2011 – ensuring responsible digital communication, privacy, and data protection.
  • Equal Remuneration Act 1976, Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act 2013, and other Indian labour and human-rights laws.
  • For global visitors, we also align with international best practices including:
    • UN Universal Declaration of Human Rights and Convention on the Rights of Persons with Disabilities (CRPD).
    • GDPR (Art. 9) and US Section 1557 of the Affordable Care Act (as a reference standard for healthcare nondiscrimination and accessibility)

Nondiscrimination in Services and Programs

Devi Prime Care ensures that:

  • No individual is excluded from participation in, denied the benefits of, or otherwise subjected to discrimination under any program or activity.
  • Services, clinical care, diagnostics, digital access, information, and communication are provided without bias.
  • Policies, procedures, and communications are designed to promote inclusion, fairness, and equal access.
  • All patient-facing materials are reviewed periodically to ensure cultural sensitivity, accessibility, and gender-neutral communication.

Prohibited Conduct

The following behaviours are prohibited in all forms, whether physical, verbal, written, or electronic:

  • Discrimination: Any adverse treatment based on protected characteristics.
  • Harassment: Unwelcome conduct (verbal, nonverbal, or physical) that creates a hostile or intimidating environment.
  • Sexual Harassment: Unwelcome sexual advances, requests for sexual favours, or other verbal/physical conduct of a sexual nature.
  • Retaliation: Any adverse action taken against an individual who in good faith reports discrimination or participates in an investigation.
  • Bullying, Intimidation, or Abuse: Any behaviour that demeans, threatens, or harms another individual.
  • Digital Harassment: Offensive emails, social-media messages, or website interactions targeted at individuals or groups.

Any violation of this policy may result in disciplinary action, up to and including termination of employment or service contract, and potential legal action where applicable.

Accessibility and Reasonable Accommodation

Devi Prime Care is committed to ensuring that people with disabilities have equal access to all programs, services, and online information.

Website Accessibility:

  • Our Website follows the Web Content Accessibility Guidelines (WCAG) 2.2 (Level AA) standards as recognized globally for 2025 web accessibility compliance.
  • We use semantic HTML, ARIA labels, keyboard navigation, text alternatives for non-text content, and contrast-sensitive colour schemes to ensure digital inclusivity.
  • If you encounter accessibility barriers on our Website, you may contact our Accessibility Coordinator (see Section 11) for assistance or to request information in an alternate format.

Reasonable Accommodation: Individuals with disabilities can request reasonable accommodation or auxiliary aids (for example, alternate communication formats, sign-language interpretation, or accessible consultation arrangements). Requests may be made in advance by contacting our designated officer.

Equal Employment Opportunity (EEO) Statement

Devi Prime Care is an equal opportunity employer. Employment decisions are made without regard to race, colour, religion, gender, sexual orientation, gender identity/expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic.

All employment policies — including recruitment, hiring, training, promotion, compensation, benefits, disciplinary actions, and terminations — are administered based on merit, competence, and business needs.

We encourage diversity, equity, and inclusion in our workforce and leadership, and actively foster an environment where employees feel valued and respected.

Digital and Web Nondiscrimination

We are committed to ensuring that our digital platforms, mobile applications, and online forms provide equal access to everyone.
Our digital inclusion standards include:

  • Designing content that is perceivable, operable, understandable, and robust for all users.
  • Avoiding colour-only indicators or flashing elements that could affect individuals with visual or neurological conditions.
  • Providing captioning and transcripts for audio/video materials.
  • Offering language translation features or alternate text formats when feasible.

If you experience any issue accessing digital content or completing an online form, please contact us at the address listed below. We will respond within ten (10) business days and take corrective action as needed.

Complaint and Grievance Procedure

Devi Prime Care takes all discrimination or harassment complaints seriously.
Individuals who believe they have been subjected to discrimination, harassment, or retaliation should report the incident immediately.

How to File a Complaint:

  1. By Email: Send a written complaint to contact@deviprimecare.com
  2. By Phone: Call  +91 474 2761999 to speak with the Nondiscrimination Coordinator or Human Resources Officer.
  3. By Mail: Write to: contact@deviprimecare.com
    • Nondiscrimination Coordinator
    • Devi Prime Care
    • Residency Road, Chamkkada, Kollam, Kerala, India. PIN:691001

Information to Include:

  • Your name and contact information.
  • A detailed description of the incident(s).
  • The date(s), time(s), and location(s) of the incident(s).
  • The names of any individuals involved and/or witnesses.
  • Any supporting documents or evidence (if available).

Investigation Process:

  • The Coordinator will acknowledge receipt within 5 business days and initiate an impartial investigation.
  • Investigations are conducted confidentially to the extent possible.
  • All parties will have an opportunity to present information and evidence.
  • A written outcome will be provided within 30 business days, unless extended for good cause.

Retaliation Prohibited:

Devi Prime Care strictly prohibits retaliation against anyone who reports discrimination or participates in an investigation in good faith.
Retaliation may result in disciplinary action up to termination.

Confidentiality and Data Protection

All information related to discrimination complaints or investigations will be handled confidentially and in accordance with our Privacy Statement and applicable laws.
Access to complaint records is restricted to authorized personnel only. Records will be retained for the period required by law and then securely disposed of.

We comply with applicable data protection regulations, including India’s IT Act and GDPR principles where relevant, to protect personal information and privacy rights of individuals.

Nondiscrimination Coordinator and Accessibility Officer

Designated Officer: Mr. Shani Shashidharan (Sr. Programmer)
Address: Logic Events, Pattathuvila Plaza, Behind Bishop jerome nagar, Chinnakada, Kollam, Kerala 691001
Email: logicshani@gmail.com 
Phone: 8589997883

This officer is responsible for overseeing compliance with this Notice, investigating complaints, monitoring training programs, and ensuring continuous accessibility improvements.

Individuals with hearing or speech disabilities may also contact us via relay services or text communication tools.

Training and Awareness

All Devi Prime Care employees and contractors undergo periodic training on nondiscrimination, diversity, equity, and inclusion.
Training covers the following topics:

  • Recognizing and preventing discrimination and harassment.
  • Cultural competence and inclusive communication.
  • Accessibility standards for digital and physical environments.
  • Grievance handling and confidentiality protocols.

Refresher training is conducted annually and as needed when laws or policies change.

Public Notification and Availability

This Notice is posted conspicuously on our Website and at our physical locations.
Printed copies are available in multiple languages upon request.
Alternate formats (e.g., Braille, large print, or audio versions) are available for individuals with disabilities.

Third-Party Service Providers and Vendors

All vendors, consultants, and partners engaged by Devi Prime Care are required to adhere to our Nondiscrimination and Accessibility standards.
Contractual agreements include specific clauses mandating compliance with equal opportunity, anti-harassment, and data-protection obligations.

Failure to comply with these requirements may result in termination of contracts or legal action.

Continuous Improvement and Review

We review our Nondiscrimination and Accessibility policies annually — or earlier if laws or organizational structures change — to ensure ongoing compliance and effectiveness.
Feedback from users, patients, employees, and stakeholders is welcomed to help us enhance our inclusivity and responsiveness.

To provide feedback, email us at [Insert Feedback Email].

Notice to International Visitors

Our Website is accessible globally. If you access our Website from outside India, you acknowledge that your personal data may be processed in India or other jurisdictions. We apply the same nondiscrimination principles to all users regardless of location.
International users should be aware that local data and accessibility laws may differ from Indian laws, but Devi Prime Care will handle all requests for reasonable accommodation in good faith and consistent with best practices.

No Waiver of Rights

Failure by Devi Prime Care to enforce any provision of this Notice shall not constitute a waiver of any right or provision. All rights and remedies are cumulative and may be exercised separately or together.

Policy Updates and Amendments

We may update this Notice periodically to reflect changes in law, regulation, or organizational practice. Updates will be posted on this page with a new “Last Updated” date. Substantive changes will also be communicated via website banner or email notice.
We encourage all users to review this Notice regularly.

Summary Statement

Devi Prime Care affirms its commitment to providing equal access and opportunity in every aspect of our operations and digital presence. Discrimination, harassment, and retaliation are not tolerated in any form. We strive to create a safe, inclusive, and accessible environment for our patients, clients, staff, and community.

For questions or assistance regarding this Notice:
Devi Prime Care
Nondiscrimination & Accessibility Coordinator
Residency Road, Chamkkada, Kollam, Kerala, India. PIN:691001
Email: contact@deviprimecare.com
Phone: +91 474 2761999